Google Trends: the aviation world

United vs. American

In April of last year, there was a viral video regarding a passenger being dragged off of an United Airlines flight. It was a PR nightmare for the airline because during that week there was a glitch in their operating system as well. After the video went viral, there was a huge debate whether it was appropriate for a paying passenger to give up their seat to a non-revenue passenger.

In this Google trend graph we see that when this event happened, the google searches for United Airlines spiked extremely during that week. When compared to American Airlines, United usually receives less searches, but during that week they were dominating American on Google searches.

Screen Shot 2018-01-26 at 1.04.52 PM


In the beginning of 2018 there was a huge snowstorm in the east coast, predominantly the New York area, causing many cancelled flights and ultimately having the main international airport of the area (Kennedy International Airport) to shut down for an entire day. This was huge news not only for people who live in the area, but also the thousands of people who visit New York every day from all over the world. The closing of JFK airport went viral and was reported on for multiple days.

For this Google trend, I compared it to one of the nation’s busiest airports, Chicago O’hare airport. When looking at the trend in the last 30 days, the receive about the same amount of searches, but JFK airport receives a little bit more. During the time of the snowstorm, the searches for JFK airport were much more than O’hare, as it can be seen in the chart below.

Screen Shot 2018-01-26 at 1.23.54 PM


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